Most restaurant and bar owners would love to attract groups of friends who are ready to celebrate and spend tons of money. There’s actually an easy way to bring these people in and most businesses aren’t taking advantage of it: Invite them in on their birthdays.
If you’ve ever been to an In-N-Out Burger and ordered Animal Style fries and a 3×3 burger, you know the joys of ordering from a secret menu. The West Coast’s favorite fast-food joint isn’t the only place with a hush-hush menu, though.
My friend Josh owns a small, successful rock and roll Irish bar in Santa Maria, California called O’Sullivan’s Pub. When people ask him what he does for a living, he sometimes jokes that he’s a janitor.
Evin Gelleri is the quintessential small business owner. He spends almost every single day, from morning to night, in his restaurant, Sessions at the Presidio. He can usually be found checking in with customers, helping out the kitchen or spinning a dozen other plates. He has a pedal-to-the-floor schedule that doesn’t leave much time for marketing.
Grab your cones, National Ice Cream Day is almost here! In honor of this glorious holiday, shops across the United States are offering promotions on the sweet stuff this Sunday, July 15th. Even if you’re not serving ice cream, you can get in on the excitement.