The Zenreach Blog

Smart marketing made simple for offline businesses.

Posted August 29, 2018 by Chad Lott

You Say It’s Your Birthday? That Sounds Like a Marketing Opportunity!

Most restaurant and bar owners would love to attract groups of friends who are ready to celebrate and spend tons of money. There’s actually an easy way to bring these people in and most businesses aren’t taking advantage of it: Invite them in on their birthdays.

Posted August 13, 2018 by Chad Lott

Making Time for Small Business Marketing

My friend Josh owns a small, successful rock and roll Irish bar in Santa Maria, California called O’Sullivan’s Pub. When people ask him what he does for a living, he sometimes jokes that he’s a janitor.

Posted August 9, 2018 by Chad Lott

Marketing to Go: Connect With Zenreach’s Mobile App

Evin Gelleri is the quintessential small business owner. He spends almost every single day, from morning to night, in his restaurant, Sessions at the Presidio. He can usually be found checking in with customers, helping out the kitchen or spinning a dozen other plates. He has a pedal-to-the-floor schedule that doesn’t leave much time for marketing.

Posted July 25, 2017 by Jenna Treat

Why Automating Your Email Marketing Pays Off

Many business owners worry that automating their email marketing makes their business seem impersonal. In reality, when done right, email automation demonstrates to your customers just how well you know them. When you send your entire customer database the same email – the information may not be relevant to every customer. This runs the risk of customers disengaging with your emails, deleting them from their inbox, or even flagging the messages as spam. Instead, use automated email marketing to target key groups of customers with messages relevant to them.