The night before Thanksgiving goes by many names: Black Wednesday, Blackout Wednesday and most notably, Drinksgiving. It’s become a legitimately boozy, underground holiday where bar patrons all over the country gather with libations to reduce the stresses of holiday travel and political discussions with family members.
Most restaurant and bar owners would love to attract groups of friends who are ready to celebrate and spend tons of money. There’s actually an easy way to bring these people in and most businesses aren’t taking advantage of it: Invite them in on their birthdays.
If you’ve ever been to an In-N-Out Burger and ordered Animal Style fries and a 3×3 burger, you know the joys of ordering from a secret menu. The West Coast’s favorite fast-food joint isn’t the only place with a hush-hush menu, though.
If you run a bar, it’s never too early to start thinking about football season. We all want to make sure our spot is the go-to place to watch every game. So how do you get fans in the door? And how do you keep them coming back for more?
There are several types of customer loyalty programs, ranging from the basic to the overly elaborate. For instance, the card your barber stamps each time you get a haircut is a very simple form of a customer loyalty program. But this solution isn’t ideal for a restaurant or bar in 2017. You don’t want someone to miss out on their rewards just because they forgot their card at home!