The Zenreach Blog

Smart marketing made simple for offline businesses.

Posted November 15, 2018 by Chad Lott

Happy Drinksgiving: The Busiest Night for Boozing

The night before Thanksgiving goes by many names: Black Wednesday, Blackout Wednesday and most notably, Drinksgiving. It’s become a legitimately boozy, underground holiday where bar patrons all over the country gather with libations to reduce the stresses of holiday travel and political discussions with family members.

Posted August 29, 2018 by Chad Lott

You Say It’s Your Birthday? That Sounds Like a Marketing Opportunity!

Most restaurant and bar owners would love to attract groups of friends who are ready to celebrate and spend tons of money. There’s actually an easy way to bring these people in and most businesses aren’t taking advantage of it: Invite them in on their birthdays.

Posted August 23, 2018 by Chad Lott

How to Harness the Marketing Super Powers of Secret Menus

If you’ve ever been to an In-N-Out Burger and ordered Animal Style fries and a 3×3 burger, you know the joys of ordering from a secret menu. The West Coast’s favorite fast-food joint isn’t the only place with a hush-hush menu, though.

Posted June 15, 2017 by Jessica Seitz

Game’s on? Make sure your spot is the hotspot

If you run a bar, it’s never too early to start thinking about football season. We all want to make sure our spot is the go-to place to watch every game. So how do you get fans in the door? And how do you keep them coming back for more?

Posted May 18, 2017 by Zenreach

How To Boost Customer Loyalty for Your Bar or Restaurant

There are several types of customer loyalty programs, ranging from the basic to the overly elaborate. For instance, the card your barber stamps each time you get a haircut is a very simple form of a customer loyalty program. But this solution isn’t ideal for a restaurant or bar in 2017. You don’t want someone to miss out on their rewards just because they forgot their card at home!