The Zenreach Blog

Smart marketing made simple for offline businesses.

Posted April 10, 2019 by Tara Blaker

The evolution of modern marketing metrics

You’ve probably seen the famous quote attributed to successful 19th century businessman and marketer, John Wanamaker: “Half the money I spend on advertising is wasted; the trouble is I don’t know which half.”

In Wanamaker’s day, street lamps were fueled by whale oil, automobiles were started with a crank and there were no ad metrics to speak of. It was the Dark Ages of Marketing.

A lot has changed since then, but marketers are still trying to figure out which half of their advertising is wasted.

Today, Zenreach has finally solved the problem of online-to-offline attribution with a powerful new metric—the Walk-Through Rate™. Brick-and-mortar businesses are now able to connect their digital ad spend to actual store visits. This is a giant leap for mankind’s marketers.

It’s worth knowing the history of how we got from Wanamaker to the Walk-Through Rate. To tell that story, we offer you another modern marvel of marketing—an infographic!  


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